Brief
J&J is partnering with James Kennedy (author and chemistry teacher)
to host an “ingredients workshop” in India and China. We needed to create
unbranded workshop materials – to address the misconception of chemicals
used in everyday products.
Insight
There is a misconception that all chemicals are bad for you. The terms "natural",
"chemical free" and "organic" are used frequently to market personal care
products. However, consumers are still unclear what these terms really mean.
Idea
Through an honest and sincere voice, we debunk their myths by framing chemicals
in the context of how we use them to care for ourselves and others every day.
Results
The key opinion leader of J&J, James Kennedy was so happy with
our work, he asked to use this branding on his new book.
Unbranded Workshop Logo
Vector list
Powerpoint Slides
Workshop Workbook
Workbook Pages
Creative Team
Creative Director – Alejandro Canciobello
Associate Creative Director – Rodrigo Mitma
Junior Art Director – Tan Yuan Ling
Copywriter – Mellisa Go
Production Manager – Kirby Ho