Brief
Create a campaign to launch GSK’s new Eno Liquid.
It is the faster-acting liquid antacid.
Problem
When it comes to treating heartburn, there are two damaging
agents – acid and pepsin. However other liquid antacids only
treat acid and leave pepsin running wild. Thus doctors are
only treating half the condition.
Idea
To create a sense of urgency, we represent acid and pepsin
by juxtaposing friendly insects and deadly ones.
Launch Video
Key Visual
Character Design – Wasp (Represents Pepsin)
Character Design – Butterfly (Represents Neutralised Acid)
Creative Team
Executive Creative Director – Sean Riley
Associate Creative Director – Rodrigo Mitma
Junior Art Director – Tan Yuan Ling
Copywriter – Mellisa Go
Production Manager – Kirby Ho