Brief
The original brief was to create a talking head video to go along
with their existing materials for healthcare professionals (HCPs).
Idea
We counter proposed a video that is simple, visually arresting and conveys
Aveeno’s key messages to the HCPs. Since the key ingredient of the
Aveeno products is the oats, we made the oats the protagonist of the story.
These oats come alive and form shapes that illustrate the key messages.
Product Launch Video
Creative Team
Creative Director – Alejandro Canciobello
Associate Creative Director (copy) – Tham Yin May
Senior Art Director – Sham Nassar
Junior Art Director – Tan Yuan Ling
Copywriter – Fatin Afiqah
Production Manager – Kirby Ho
Production House – Superpixel